Matt Cutts works with Google and he is a pretty big name in the search engines. Recently he did a video on White Hat Search Engine Optimization Techniques that you can view below:

Matt Cutts also has a blog post on the same subject entitled Whitehat SEO tips for Bloggers.

Whitehat Search Engine Optimization Techniques are SEO techniques that are recommended and endorsed by the search engines like Google. In future posts we will be writing more on Whitehat Search Engine Techniques.

There are also Greyhat SEO techniques and Blackhat SEO techniques. If you want to avoid possible delisting on the search engines then you will want to avoid using these techniques.

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