Three weeks after creating the Voice for the Voiceless web-site I am regretting not putting more forward planning into the web-site development process (you can read about the creation of the site at Using Wordpress for a Basic Web Site).

Although the web-site performed well in the lead up to the Voice in the Dark concert here at Reef to Outback, and we were able to raise over $500 for the Tamar Centre in Thailand, because I had virtually not forward planning, I now have to ask myself “Now what?“.

In the last few weeks the web-site attracted 216 unique visitors, and 635 page views. Over half of those visitors were direct local visitors, and most likely came from the local radio advertising.

On the night the live concert streaming went amazing. We still need to do some work on mixing the audio for live streaming, but overall it went great. On the night there was at least 20 people active in the live chat room, plus close to 200 people watching the video at some point (we were featured on the front page of Y! Live for some of the night).

Because I didn’t really think it through we have not way of connecting with those people again.

Many of the people who watched the concert live indicated that they wanted to see highlights. Well, we have the video highlights of the Voice in the Dark concert on the web-site now, but no way to tell those people about it.

Three steps that I wish I had done with the site prior to launch:

1. Created a way to capture peoples e-mail addresses
2. Added a way for people to donate on-line to the Tamar Centre
3. Made the Prayer Booklets available to be purchased for Digital Download

I am going to look at adding the first two of those features to the web-site for future events, but we lost a huge opportunity with this web-site because of my lack of experience and forward planning.

Technorati Tags: vocie in the dark, voice for the voiceless, web design, web planning